So your only copy of your logo, is coffee stained, dog eared scrap of paper that has been photocopied ten times?
Then you are now ready for a 2016 logo detox!
A successful logo is a memorable image that should be the face representing your business. Your logo’s job is to give off the same professional energy you would want people to receive, when you describe your business or the organisation you represent.
At Studio Six Creative we regularly get presented with a neglected paper copy or low resolution logo image file that is nearly impossible to use without re-drawing.
Take our Logo test today…
1. Do you have an appropriate logo?
Your logo should now be designed for your business today and use in a digital world.
Your design doesn’t need to show what your business is offering or selling. Your design is purely for identification. Did you know that over 90% of logos do not describe what the business does. How are you doing so far?
2. Keep it Simple
Your Logo should be simple, a clean design allowing easy recognition making it memorable! Your refined design identity will also catch the attention of a viewer quicker and potentially be retained subliminally. So is it simple?
3. Versatile
Do you have a vector copy of your Logo? A good logo should be able to work across a variety of mediums and applications. Your logo needs to be functional. That’s why at Studio Six Creative we will design and produce your logo in a vector format, to ensure that it can be scaled to any size and exported for print or web, big or small. Ask us about SVG, PNG, JPG, RGB and CYMK versions. So do you have a vector copy of your Logo?
4. Memorable
Simple, memorability is achieved by distinctive design using the KISS principle (Keep It Simple, Stupid). Having a memorable, impressive Design can deliver results and bring your business closer to potential customers. Brand recognition is important! Is your logo memorable?
5. Timeless
A professionally designed logo should be able to timelessly pass through decades. Where your business logo is concerned, longevity should be the key, we should leave the trends to the fashion industry! One of the best examples of this is the Coca Cola, while the produce has changed the logo has barely changed since 1885. Do you have a dated looking Logo?
